Offering clinical and discreet solutions for weight loss, sexual health, and mental health, the goal was to build a brand that not only spoke to the audience's goals for health ownership but also to develop a modular brand system capable of enduring change and evolving visually over time. A testament to the in-house team's commitment to constant creative iteration.
As a result, the brand still remains authentic to its audience, emphasising the cultural significance of Pilot meeting Aussie men exactly where they are.
Featured on Brand New
Team: Eucalyptus
Photography: Tim Jones
Illustration: Jason Solo
Motion: Never Sit Still & Mac Archibald