SOPHIE LUKA
BRAND DESIGN & CREATIVE DIRECTION


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Awards and Recognition

AGDA Emerging Designer of the Year 2023
Good Design Awards Gold 2023
AGDA Awards Finalist 2023
AGDA Awards Finalist 2022
AGDA Awards Distinction 2022
AGDA Awards Finalist 2021
D&AD Wood Pencil 2021  

Past Clients

Eucalyptus
Juniper
Pilot
Software
Normal
Kin
Compound
NOON
Hnry
Pro Form
Matilda
Working across visual identity, campaign creative direction, and all the strategic stuff that sits in between. Making sure what ends up in the world actually lands with the person looking at it.

For four years I was at Eucalyptus, most recently as Design Director. I started building brands locally before eventually taking stints overseas, living in the UK to launch Compound, then Japan for Juniper. 

I love unpacking what makes people tick and immersing myself in it completely. I grew up in regional NSW, which has nothing and everything to do with how I work.

If you want someone who's honest and really gives a shit about the work, drop me a line and let's get a coffee, I know a few good spots.

hello@sophieluka.com 
0408 214 770
Sophie Luka © 2026 — Open for business