Keynote for TAFE Students
Brand Identity
Brand Identity & International Expansion
Art Direction - Integrated Brand Campaign
Directing & Styling
Brand Identity, Japan Launch
Bumper Stickers
Brand Identity
Art Direction
My cat, isn’t she cute?
Brand Identity
Brand Launch
Brand Identity
Brand Identity & Brand Marketing
Product Design, Packaging Design & Art Direction
Integrated Campaign
Merch
Brand Identity
Reactive Campaign
Brand Identity & Packaging
Brand Identity
AGDA Emerging Designer of the Year 2023
Good Design Awards Gold 2023
AGDA Awards Finalist 2023
AGDA Awards Finalist 2022
AGDA Awards Distinction 2022
AGDA Awards Finalist 2021
D&AD Wood Pencil 2021
Eucalyptus
Juniper
Pilot
Software
Normal
Kin
Compound
NOON
Hnry
Pro Form
Matilda
For four years I was at Eucalyptus, most recently as Design Director. I started building brands locally before eventually taking stints overseas, living in the UK to launch Compound, then Japan for Juniper.
I love unpacking what makes people tick and immersing myself in it completely. Whatever the brief, I come in with an open mind, always listening, learning and willing to go to whatever length it takes. At Juniper I once filled a warehouse with vases printed with mean Facebook comments so patients could smash them. I grew up in regional NSW, which has nothing and everything to do with how I work.
I'm at my best working with people who want a creative partner who's honest and really gives a shit about the work. If this sounds like you, drop me a line and let's get a coffee, I know a few good spots.
hello@sophieluka.com
0408 214 770